La cara más divertida de la comida sana / The funniest face of healthy food

Muyum está inspirado en la expresión infantil "yum yum" / Muyum is inspired in the children's expression "yum yum"

Muyum está inspirado en la expresión infantil “yum yum” / Muyum is inspired in the children’s expression “yum yum”

Desde que vi este proyecto estoy completamente enamorada de él. Pensado para que los más pequeños se coman bien contentos los alimentos sanos, la frescura de su diseño y su colorido me cautivó a primera vista. Muyum, nombre que proviene de la expresión infantil “yum yum”, es una propuesta para hacer la comida divertida, juguetona y aventurera.

Packaging Sandía / Watermelon packaging

Packaging Sandía / Watermelon packaging

Muyum

Muyum

Packaging leche / Milk packaging

Packaging leche / Milk packaging

Packaging limonada / Lemonade packaging

Packaging limonada / Lemonade packaging

Aunque personalmente nunca haya tenido ningún problema de pequeña para comerme la fruta (o casi cualquier alimento, que en mi casa somos “de buen comer”), la fuerza de este packaging me parece una idea muy potente para que los más reacios comiencen a ver la comida saludable con otros ojos.

Pegatinas para la fruta / Stickers for the fruit

Pegatinas para la fruta / Stickers for the fruit

Fruta divertida / Funny fruits

Fruta divertida / Funny fruits

Y es que, ¿quién se puede resistir a estas simpáticas frutas? Un gesto tan simple como una pegatina puede cambiar por completo la motivación con la que un niño se acerca a la comida (y los no tan niños).

Packaging bocadillo / Sandwich packaging

Packaging bocadillo / Sandwich packaging

Sandwich packaging

Sandwich packaging

El Estudio Tatabi es el responsable de esta divertida propuesta que conquistaría a muchísimos consumidores. ¿Quién se anima a llevarla a cabo? 🙂

Diseño divertido / Happy design

Diseño divertido / Happy design

Un diseño de Tatabi / A design from Tatabi

Un diseño de Tatabi / A design from Tatabi

_________________________________________________________________

Since I saw this project, I’m completely in love with it.  Originally made to encourage children to eat their fruits and vegetables, the freshness of its design and its color captivated me at first sight. Muyum, a name that comes from the children expression “yum yum”, is a proposal to make food funny, playful and adventurous.

Although I’ve never had any problems when I was a child to eat fruits or vegetables (or almost any food, because in my house we “have a hearty appetite”), the strength of this packaging seems to me a very powerful idea to start seeing healthy food with different eyes (especially for the most reluctant to it).

Who can resist these cute fruit? An act as simple as a sticker can change completely the motivation with which a child (and not so child) approaches to the healthy food.

Tatabi Study is responsible for this funny proposal that, in my opinion, would conquer many consumers. Who is encouraged to carry it out? 🙂

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One thought on “La cara más divertida de la comida sana / The funniest face of healthy food

  1. I have to admit that the project is really clever to hepl children to eat healthy food. As we know, “It’s always better when it’s beautiful”. And I think you are the firt one to use this precept. =)

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